Public-Private Collaboration Aims to Drive Sustainable Growth in Tulum

n a move that underscores Tulum’s forward-looking approach to economic development, Mayor Diego Castañón recently led a high-level meeting with Soriana CEO Ricardo Martín Bringas, accompanied by the mayors of Puerto Morelos, José María Morelos, and Bacalar. The objective: to align strategies for launching the “Mercado de la Prosperidad Compartida” (Shared Prosperity Market), a project aimed at strengthening local commerce and attracting new investments into the region.

Backed by the support of Governor Mara Lezama, the initiative seeks to open new commercial channels for local producers—farmers, artisans, and small business owners—while fostering inclusive economic growth across the state of Quintana Roo.

“Tulum has immense productive and touristic potential. Strategic alliances like these are crucial for creating opportunities that improve the quality of life for our residents,” stated Mayor Castañón. He emphasized the importance of public-private collaboration as a foundation for sustainable development.

Expanding Commercial Access and Promoting Local Industry

The Shared Prosperity Market initiative is designed to connect regional producers directly with large-scale retail channels, significantly reducing intermediaries and allowing greater profit margins for local entrepreneurs. With Soriana’s involvement, the products of Tulum and neighboring municipalities are expected to gain broader visibility, competitive positioning, and consumer demand both regionally and nationally.

As one of Mexico’s leading supermarket chains, Soriana’s participation not only brings logistics and distribution expertise to the table, but also signals investor confidence in the local market. The partnership reflects a growing trend in which major corporations are investing in regional supply chains as a pathway to sustainability and economic resilience.

Tulum: A Growing Hub for Investment

Tulum continues to position itself as a magnet for responsible development. As the local administration deepens its collaboration with the private sector, it is paving the way for diversified economic activity beyond tourism—an evolution that bodes well for long-term real estate growth and infrastructure planning.

For investors and stakeholders interested in the Riviera Maya, initiatives like the Shared Prosperity Market reflect a maturing local economy that values inclusion, innovation, and long-term vision. Tulum’s ability to attract both public and private sector engagement is a signal of its continued ascent as a destination not only for leisure, but for sustainable investment and growth.

With these new alliances, Mayor Castañón’s administration reaffirms its commitment to building a balanced and prosperous future—where local talent thrives, community well-being is prioritized, and new economic engines are ignited across the region.